2018 Brand Reputation & Steady Scale Growth In 2018, facing the continuous transfer of low-end footwear manufacturing capacity, the company adhered to high-quality and high-value development. We further standardized quality control procedures, optimized cross-border trade operation processes, and relied on excellent product quality and thoughtful services to accumulate a good global reputation. The company’s multi-regional business layout became mature, customer stickiness and reorder rate continued to rise, and the overall business scale achieved stable and high-quality growth.

2017 Fashion Iteration & Differentiated Competition In 2017, as the industry shifted from price competition to product innovation competition, the company kept pace with global fashion trends and accelerated footwear style iteration and material upgrading. We launched lightweight, breathable and trendy customized footwear products for different regional markets, getting rid of homogeneous low-end competition. The differentiated product strategy greatly enhanced market competitiveness, and our high-quality fashionable products gained wider recognition from global distributors.

2016 Service System Optimization & Risk Hedging Affected by the overall downward pressure on the national footwear export industry in 2016, the company focused on internal optimization and risk resistance upgrade. We improved the full-cycle service system covering pre-sales consultation, in-sales tracking and after-sales guarantee, effectively solving customer pain points in cross-border trade. Reliable service quality helped us retain long-term cooperative customers, offset the impact of industry export decline, and maintain stable order volume and market reputation.

2015 Market Expansion & Business Upgrade In 2015, against the backdrop of mild adjustment in global footwear export volume, the company accelerated diversified market layout. On the basis of consolidating Southeast Asian and Middle Eastern businesses, we officially expanded into European and American mature markets. We optimized product styles to adapt to Western aesthetic standards and quality certifications, enriched casual footwear product lines, achieved a significant increase in overseas market coverage, and realized steady business growth amid industry fluctuations.

2014 Product Standardization & Customer Accumulation In 2014, facing increasingly strict overseas market access standards, the company optimized product quality inspection systems and standardized footwear production and selection processes. We abandoned single low-cost products and focused on fashionable and cost-effective footwear goods. By participating in domestic and international industry exhibitions, we expanded overseas customer groups, steadily increased bulk order quantities, and initially formed stable cooperative relationships with regional distributors in emerging markets.

2013 Initial Establishment & Market Layout Founded in Guangzhou in 2013, the company officially stepped into the global footwear export market against the backdrop of steady growth of China’s footwear foreign trade. In the initial stage, we focused on footwear product positioning, sorted out high-quality product supply chains, and took advantage of Guangzhou’s complete light industry supporting resources. We initially targeted Southeast Asian and Middle Eastern markets, completed basic market channel layout, and laid a solid foundation for subsequent global business expansion and brand reputation accumulation.